Best Ways to Prevent Buyer Remorse

There is nothing more satisfying than closing a deal on a more expensive product or getting exclusive service such as tow truck oakton va car service and leave the customer happy with your services. However, you will suffer nightmares and a big shocker when you have to deal with a customer shopper who develops second thoughts and decides that a purchase they previously made might be a mistake. All of a sudden, the relationship that you have worked for months to grow with the customer might soon come crumbling. You were so sure that the customer was convinced they were getting one of the best deals, only to turn out as a huge disappointment.

Buyer Remorse

Buyer remorse is that feeling of regret in response to a purchase you previously made. This regret can take several forms such as fear, stress among others, and leads the customer to immediately want to return the purchase. For any company, buyer remorse should be one of the biggest nightmares. When not addressed, it leads to a high churn rate and unhappy customers might leave lots of bad reviews that may have a negative impact on your brand. It is very important for companies to inspect the quality of the products they offer to their customers, and ensure they can deliver superior services all the time.

Here are some notable steps you can apply to prevent buyer remorse.

Provide a lot of Value

Buyers are interested in knowing that you care about them and that you are not just using them as a means of making a profit. You need to have calculated a solid foundation for the relationship to go beyond just a purchase. Doing so will help you secure a loyal customer for such a long time. Customer relationships will always blossom when customers trust you have their best interest in your heart. When you give your customers a word, you must always keep it.

Set Expectations

Immediately after a purchase has been made you need to explain to the customer verbally or in writing what they can expect to receive from you and your company. Provide a listing of how affairs and issues will be handled and in the process, ensure you can let customers understand how you will handle escalated matters. The most important element is to avoid giving your customers false hope. Never tell them a product will solve a certain problem if you are not sure that will be the case. If customers make a purchase and are left assured a product will deliver for them, they should never get disappointed.

Provide your contact Information

Most customers will expect that as soon as they hand over their credit card and other information to you while making a purchase, the company should always take a lot of caution in ensuring customer information is well protected. If they need to contact you, such information should always be available on your website, social media, and other channels you have provided for communication.

A Simple Guide to Marketing on LinkedIn

Are you aware that LinkedIn has more than 700 million users across the global businesses in industries such as equipment transport, as well as professionals use the platform to make connections? This platform is one of the top social media networks today. You need to ask yourself if your business is making the most out of the platform. You can this social platform to improve the awareness of your brand, build your networks, boost leads and conversions, and increase revenue as well.

With new social media platforms coming up every single day, LinkedIn is a platform that often gets underutilized. The truth is, it can become extremely useful especially if you are aware of the hidden features that the platform has.

What About LinkedIn

LinkedIn messaging involves the process of using the platform to make connections, generate leads, improve brand awareness, and foster business relationships as well as partnerships. You can use the platform to generate tons of leads to your website. While using the platform, you stand to benefit from useful features such as analytics, connections, and building your brand.

Here are some important tips you can apply when using this platform.

Customize your public profile

You can make your profile look more professional and easier to share by customizing the public profile URL. Instead of using a URL that would look confusing, you can customize yours to look easier to share. This can be done by clicking the View Profile and then editing the Public Profile and URL. You can change your URL to anything you like provided what you want to change to has not been taken.

Adding Photos

On your LinkedIn profile, you can add a nice background photo. It’s time to give your LinkedIn profile a little more personality by adding an on-brand background photo according to your liking. While doing so, keep in mind that the platform is a professional social network so there is the need to choose your photo accordingly.

Add a ProFinder Badge

You should consider adding a ProFinder Badge, which is basically used for the purpose of identifying freelancers within your connections. It is a service that matches contractors with project managers who are seeking any form of help. Freelancers can display a ProFinder badge on their profiles as a way of showing prospective clients their expertise and skills as well as recommendations.

Blog and Website Links

You can take advantage of blog and website links on your LinkedIn profile. This means you can add links to your profile and social networks right from your LinkedIn page. You can also add links to your content as well as business information with the aim of increasing clicks. This is a feature that allows you to draw greater attention to specific areas of your page with the aim of driving traffic.

Another great thing you can do to your LinkedIn is to add, remove, and rearrange sections of your profile. You can do so to highlight specific pieces of information in a way that you deem fit. When you are in edit mode, all you need is to simply move the mouse over the double-sided arrow in each section.

How to Build a Winning Team

One of the best ways to build a business, and what have been using is to invest in team members who can help you bring your vision to life. When more hands come together, you will achieve your goals faster, more efficient, and realize sustainable growth. The key to maintaining a winning team is to bring competent people on board and lead them to the right destination.

There are a lot of things you must get right to bring the right team together. To hire the right people, here’s how to go about it.

Define your company culture

Defining your company culture has more to do with defining what your company stands for. You need to define a set of values and beliefs that drive every aspect of your business. When you have a well-defined company culture, you will be better prepared to know who is a good fit for your company. Be open to understanding each person on your team will bring their own sets of beliefs and values, so it’s important to be accommodating.

Value diversity

You need to be open to challenging your perceptions of the work you do, the vision and mission you have created, and the customers you will be serving. Ensure your work environment is diverse, inclusive, and equitable that allows you to deliver on many fronts. Be open to bringing in people who look, act, and think differently than you do. Observe how you deal with your customers and solve all their pain points.

Look for people who want to grow.

When you are looking to grow your business, every person’s actions will count towards its growth or decline. It is important to hire people who have aspirations and desire to grow together with you. They may be applying for simple positions but will assume other roles as you so direct to them. Create good conditions and work environment that allows them to grow. Ensure your employees feel wanted, appreciated, and empowered to deliver your mandate.

Work on your leadership skills

If you are lucky enough to attract great employees, you will be willing to learn and grow. Different qualities make great leaders. You need to empower others to do their best work. Be willing to listen and create a safe environment where your employees strive. Have a strong vision that is relatable to others. Mentor your employees and foster strong connections among teams.

Have clear communication

The basis for getting to your goals is having a sound and clear communication with your employees on what you need to be done. Clear communication removes many doubts and limits the chances for errors. Your mission and vision need to be communicated to your team members so that they can get properly aligned. Do everything it takes to ensure your team knows the destination and chat a way forward to determine the best route to getting there. Establish a great channel of communication, chain of commands, and embrace the freedom of speech.

How to care for customers after purchase

Every business strives to achieve customer loyalty. After all, it is easier to retain existing customers than to acquire new ones. Due to fierce competition existing in markets such as and basically all other businesses, today, customers don’t have to be loyal. They are presented with plenty of options and information, and they would easily choose a brand that listens to them more. If for some reason a consumer gets a bad experience with a certain product, they will simply switch to a competitor who probably values them more.

When customers purchase from you, the interaction should not end at that point. You should strive to ensure your customers get the best after purchase service, and that you are engaged with them to encourage them to make more subsequent purchases. Here is how to go about it.

Say thank you

That statement seems simple, right? No matter how large a business or brand is, the customer has the right to do business with you, or take it somewhere else. When a customer makes any purchase from you, a sincere thank you should be the first thing to come from your desk. Let your customers know you appreciate their decision to give you business and when done most sincerely, they would be more than willing to do business with you again.

Return and Refund Policy

They say a customer is always right. You need to ensure your customers know that their satisfaction is paramount to the transaction they are making. Ensure that the return of unwanted, broken or non-functioning items is simple and seamless and that it is well received at the nearest shipping store. Offer refunds seamlessly and thank customers for at least trying your product. Ask them to genuinely elaborate what they found to be the problem with the product and be willing to have the issue worked on.

Product care

No one knows a product better than you do. Ensure that the products or services you are selling to your customers are of high quality. You should never attempt to sell anything to a customer that you would not buy yourself. Most of the after purchase problems customer face today are as a result of buying an inferior product. Perform regular checks to ensure the quality of your products and services meet the highest of standards. Have a clear policy in place for checking product quality and functionality.

Product Recommendations

You should ensure you have a functional data analytics at work. When a customer buys a particular product or service, call up a history of other customers who bought similar product and on your site, offer for recommended products that are related with what has been purchased. Take into account which additional products and most frequently bought and list these products along the product that a customer has just bought. When they find value in what you have listed, they are most likely to buy additional product and this will increase your upsells.

How Automotive Industry is Leveraging Big Data

analyticsThe role of internet is increasing in our day to day lives. Now, there is a great number of devices that are connected to the internet. We can now use our mobile phones to perform almost anything. If I need a towing service, I can get my phone and look for the likes of Middle River Tow Truck. If we take a look at what has been happening in the past, we have a lot of connected home appliances, wearables, and audio-visual equipment. The most important thing is the strides the auto industry is making to ensure it’s not left behind on matters technology.

The auto industry continues to face a lot of dynamic set of challenges. For those who have the right ambitions, it presents an exciting time with lots of opportunities to differentiate those who stand out from the crowd and those that fall. Here are exciting ways the automobile industry is leveraging big data.

Manufacturing analytics

The auto industry is taking advantage of the manufacturing analytics value chain. This involves applying advanced analytics across the manufacturing value chain, and this helps in generating an exponential growth. Applying analytics in the right way requires knowledge way beyond statistics, information technology, and operations. The auto industry is employing analytics in many ways all geared towards optimizing manufacturing and getting every possible profit.

Marketing spend management

MarketingThe auto industry is leveraging big data in configuring the optimal marketing mix for their different types of customers. The growth of information available concerning customers is increasingly allowing automakers as well as dealers to put a focus on a specific group of customers with their targeted messages. Automakers who are able to effectively manage their variable and fixed marketing spend stand to experience improved engagement and appeal on their offers. The amount of data automakers get can help them in coming up with data-driven decisions.

Customer behavior analytics

Customers now expect a consistent personalized experience across all the channels they visit. The internet and big data are revolutionizing the way in which customer research, purchase and management happens. Automakers now have to this by offering 24/7 connectivity and increasing the number of access channels their customers interact with them. There is a lot of data available to support automakers to understand their customers better as understanding customer behavior and patterns are key to their business survival. The auto industry is also using big data to establish the connection between the music people listen to when driving as compared to when at places such as restaurants and at homes.

Big data and connected cars

It is no longer a big deal to incorporate big data in the auto industry. Modern cars are now employing advanced technology that comes with several sensors, processors and onboard computing tools. Most of the information generated by these tools is now connected to the internet to ensure that it is up to date and shared in the right manner. The end game of the connection process is to enable automobile manufacturers to inform software remotely and allow them to check and react to the performance of the engine.




What You Need to Know before Buying an SUV

SUVEverything has its good and bad side, all it matters is how you look at it. Same applies to the different car makes and models we have on the market today. For example, when looking for a vehicle for towing purpose, you will look for ones with good power and torque, as well as braked towing limit, such as those used by Same specs are not the case when looking for a sports car. It is also a very different story when you are in the hunt for  SUV.

Buying a car a decision we all have to make in our lifetime. If you do not have enough money to buy it upfront, you will be spending a lot of time on dealerships trying to negotiate the best deal. It is no different if you are looking for SUVs. Sports Utility Vehicles usually cost more as compared to ordinary cars. When shopping for a SUV, you must determine if it meets your current needs. Besides this, there are other things you need to know before committing to buy a SUV.

Important things to consider

SUVs are available in a wide range of sizes and prices and appeal to a wide range of drivers. They provide a very versatile cargo-carrying space with driver position higher than that of other cars. The powertrain of SUVs usually ranges from four-cylinder engines in small SUVs to powerful V8s in most massive SUVs. Turbocharges four and six-cylinder engines are becoming increasingly popular. The most fuel-efficient SUVs return a fuel economy of the mid-20s, but large non-hybrid models have an abysmal gas mileage. If you need to carry more than five people at a given time, you need to consider getting a 3 row SUV.


When getting SUV, be guided on what you will spend. A few SUVs start at $20,000, but most are in the range of $30,000. Large SUVs cost anywhere at $50,000. There are other classes of Mercedes models that cost $60,000. Luxury models of SUVs require premium fuels adding to their already high operating costs. You can find an assortment of hybrid and diesel options, although these models command a higher price tag. The cost benefits of SUVs depend on fuel economy gains and well as pricing.

Safety Features

crash testStats show that SUVs offer a higher percentage of safety as compared to rollovers that occur in single vehicles. This is mainly because SUVs are taller and more top heavy. They also have technology on safety rating including an assessment of crash avoidance capabilities and crash test results. Almost all SUVs have head-protecting side airbags that come regarding side curtains to cover the front and rear side windows.

Car Features

There are some critical aspects of SUV features you need to consider. One is the engine type and fuel economy.  Small four-cylinder engines typically power Budget-friendly small SUVs with some offering turbocharger. Some of these four-cylinder types deliver lackluster performance especially if the SUV is fully loaded. However, most mid-sized SUVs come with a V6 engine that provides an excellent balance of power and fuel economy. Other SUVs come with a V8 engine that delivers an effortless acceleration as well as heavy towing.


Understanding the Basic Knowledge of Car Parts

radiatorWhen you buy a car, you should have a basic knowledge of the different parts that make a car. Having this knowledge is essential in ensuring that each of these parts functions appropriately. If by any chance one component fails or malfunctions, you will know what precisely you need to solve and avoid making wrong decisions.


The first part we are going to look at it is a car battery. If you want to turn your car on, it must have a battery. A car battery powers your car during ignition and other running operations that need a source of power.


The engine of a car is the brain with which a vehicle operator from. A car engine is a big metal box generally placed under the bonnet. It is made up of different components which make a car to move and function. The air cylinders found in an engine are fed with fuel and air for combustion to take place leading to the creation of motion.


In a car, a radiator is a part responsible for cooling systems. The radiator is placed in front of a vehicle to allow fresh air to run over and through the fins to facilitate absorption excess heat.


For electric cars to function, there must be an alternator. The work of an alternator is to turn the rotating movements of the drive belt in an electric vehicle into electricity. This effect is achieved by rotating a magnet inside a coil of wire to produce a voltage that charges the car battery. The battery then powers other electrical components of a car such as brake lights, headlights, and internal electrics.


brakesHaving working brakes, ones you can trust is very important to have safe travel. If by chance you start to hear things such as squeak at a red light, it might be the ideal time to head to the shops and get new brakes. Brakes work by slowing down a vehicle or putting it to a stop at the perfect time.


The work of pistons in a car is to pump fuel. Pistons should be able to pump smoothly and quickly. Pistons are built to handle gasoline explosions, and it is where a car gets its horses.

Apart from pistons, there is also a fuel injector, which is the successor of the carburetor. It is the component that gets the gas from the fuel tank into the engine.

There is also an AC compressor which helps your car to remain cool during hot seasons. The work of a compressor is put froen in the air conditioning system under a very high pressure to create a cooling effect.





Simple DIY Car Maintenance Tips You Need to Observe

engine oilToday’s automobiles are no longer just a piece of luxury, but a must tool for convenience. Your car comprises of many different parts and just like any other machine, every part needs to be in a proper working condition.  If one part starts to fail, it can eventually affect all the other parts of your car. When you decide to perform certain car maintenance tasks by yourself, you will save yourself extra expenses that would otherwise end up with a mechanic.

Performing certain regular car maintenance is very important. There are a couple of things you can do to keep your car in an excellent working condition. These may include monitoring car fluids, identifying the needs of your car and identifying any potential risks.

Monitor Car Fluids

Your car is comprised of various fluids that need to be monitoring. To keep these fluids in a top working condition, trust me you don’t need to be an expert. Cars rely on a number of fluids to keep them going. You should perform your own checks between various car inspections. Here are important fluids you need to check;

Engine Oil

The engine of your car needs to be lubricated at all times. If by chance you allow the engine to run out of oil and cause metal parts to rub against each other due to friction. If there is some oil left and appear to be dirty, consider changing it.

Next is the transmission fluid.

Just like engine oil, this fluid helps to keep transmission parts lubricated. When transmission fluid runs low or out, it would result in contaminants forming and this shortens transmission’s life.

Coolant fluid is made up of propylene or ethylene and water. The work of car coolant is to absorb heat and pass it through to the radiator. Coolant may break down over time due to exposure to a hot environment. When coolant runs out, dust may form blocking cooling paths reading to overheating of the engine.

Brake Fluids are another important car fluid.

What happens with brake fluids is that it can absorb moisture from the atmosphere. Because water boils at a lower temperature than the brake fluid itself, it may lead to the formation of air in the brake lines. You should also observe steering fluids to ensure it is in a top condition.

Check the tires and Wheels

There are three important things you need to check in tires and wheels. These are tire pressure, wheel alignment and wheel balancing. Do not underestimate the amount of air pressure required to enable you to move from point A to B. Ensure you have the right amount of tire pressure. When you have high tire pressure, a minimal part of the tires touches the ground.

This may affect the traction and stopping distance of your car. When you have a low tire pressure, it means more area of the tires touches the ground. This may lead to the tires wearing out quickly, leading to excess overheating due to increased friction. Always check the owner’s manual for the right tire pressure your car needs.











Factors to Consider When Buying a Used Car

used carAre you planning on buying a used car? The purchase of a used car may be quite hectic as compared to buying a new one. Most people will purchase a used car for obvious reasons that it is much cheaper than a new one. Any person who has a tight family budget understands the need to save cash whenever it is possible. Used cars are not poor quality vehicles as many may assert, but instead cars where their efficiency has been lowered considerably.

Used cars that dealers sale but have hidden damage may eventually become costly to the unsuspecting buyer. To avoid purchasing one that will cause problems for you in the future, here is a checklist of what you need to look at keenly.


Car’s Exterior and Interior

Perform a mechanical checklist of the car’s exterior and interior. The condition of both the inside and outside of the vehicle may give you a point to bargain. Ensure you check the interior upholstery carefully to see if any repairs have been done. You need to ensure that the repairs were done professionally and that the results are hardly visible to the users. If any dirty and rusted parts may be a red flag for problems to come in the future.


Go for a Test Drive

test driveIt is always advisable you take the car on a test drive on both the highway and local roads. While on the local streets, you will be able to feel how the car responds to turns and twists. You also get a good feel on the condition of the brakes. When you take the car to the highway, you will be able to feel if the engine runs smoothly or not. Ensure you take a keen note on any unusual noises that may come along the way.


Review History Report

A review history report may help you see the problems it has faced over the years. Look at issues such as ownership issues, previous accidents and service points. You can get these reports by ordering them online or from dealers. In the process of buying a used car, you should not limit yourself. Consider purchasing a certified pre-owned vehicle as it offers you a certain level of assured quality. Some of the local dealers offer these cars with better warranties that even extend beyond the initial news coverage. Take as much time as you can to avoid buyer’s remorse.