How Automotive Industry is Leveraging Big Data

analyticsThe role of internet is increasing in our day to day lives. Now, there is a great number of devices that are connected to the internet. We can now use our mobile phones to perform almost anything. If I need a towing service, I can get my phone and look for the likes of Middle River Tow Truck. If we take a look at what has been happening in the past, we have a lot of connected home appliances, wearables, and audio-visual equipment. The most important thing is the strides the auto industry is making to ensure it’s not left behind on matters technology.

The auto industry continues to face a lot of dynamic set of challenges. For those who have the right ambitions, it presents an exciting time with lots of opportunities to differentiate those who stand out from the crowd and those that fall. Here are exciting ways the automobile industry is leveraging big data.

Manufacturing analytics

The auto industry is taking advantage of the manufacturing analytics value chain. This involves applying advanced analytics across the manufacturing value chain, and this helps in generating an exponential growth. Applying analytics in the right way requires knowledge way beyond statistics, information technology, and operations. The auto industry is employing analytics in many ways all geared towards optimizing manufacturing and getting every possible profit.

Marketing spend management

MarketingThe auto industry is leveraging big data in configuring the optimal marketing mix for their different types of customers. The growth of information available concerning customers is increasingly allowing automakers as well as dealers to put a focus on a specific group of customers with their targeted messages. Automakers who are able to effectively manage their variable and fixed marketing spend stand to experience improved engagement and appeal on their offers. The amount of data automakers get can help them in coming up with data-driven decisions.

Customer behavior analytics

Customers now expect a consistent personalized experience across all the channels they visit. The internet and big data are revolutionizing the way in which customer research, purchase and management happens. Automakers now have to this by offering 24/7 connectivity and increasing the number of access channels their customers interact with them. There is a lot of data available to support automakers to understand their customers better as understanding customer behavior and patterns are key to their business survival. The auto industry is also using big data to establish the connection between the music people listen to when driving as compared to when at places such as restaurants and at homes.

Big data and connected cars

It is no longer a big deal to incorporate big data in the auto industry. Modern cars are now employing advanced technology that comes with several sensors, processors and onboard computing tools. Most of the information generated by these tools is now connected to the internet to ensure that it is up to date and shared in the right manner. The end game of the connection process is to enable automobile manufacturers to inform software remotely and allow them to check and react to the performance of the engine.




What You Need to Know before Buying an SUV

SUVEverything has its good and bad side, all it matters is how you look at it. Same applies to the different car makes and models we have on the market today. For example, when looking for a vehicle for towing purpose, you will look for ones with good power and torque, as well as braked towing limit, such as those used by Same specs are not the case when looking for a sports car. It is also a very different story when you are in the hunt for  SUV.

Buying a car a decision we all have to make in our lifetime. If you do not have enough money to buy it upfront, you will be spending a lot of time on dealerships trying to negotiate the best deal. It is no different if you are looking for SUVs. Sports Utility Vehicles usually cost more as compared to ordinary cars. When shopping for a SUV, you must determine if it meets your current needs. Besides this, there are other things you need to know before committing to buy a SUV.

Important things to consider

SUVs are available in a wide range of sizes and prices and appeal to a wide range of drivers. They provide a very versatile cargo-carrying space with driver position higher than that of other cars. The powertrain of SUVs usually ranges from four-cylinder engines in small SUVs to powerful V8s in most massive SUVs. Turbocharges four and six-cylinder engines are becoming increasingly popular. The most fuel-efficient SUVs return a fuel economy of the mid-20s, but large non-hybrid models have an abysmal gas mileage. If you need to carry more than five people at a given time, you need to consider getting a 3 row SUV.


When getting SUV, be guided on what you will spend. A few SUVs start at $20,000, but most are in the range of $30,000. Large SUVs cost anywhere at $50,000. There are other classes of Mercedes models that cost $60,000. Luxury models of SUVs require premium fuels adding to their already high operating costs. You can find an assortment of hybrid and diesel options, although these models command a higher price tag. The cost benefits of SUVs depend on fuel economy gains and well as pricing.

Safety Features

crash testStats show that SUVs offer a higher percentage of safety as compared to rollovers that occur in single vehicles. This is mainly because SUVs are taller and more top heavy. They also have technology on safety rating including an assessment of crash avoidance capabilities and crash test results. Almost all SUVs have head-protecting side airbags that come regarding side curtains to cover the front and rear side windows.

Car Features

There are some critical aspects of SUV features you need to consider. One is the engine type and fuel economy.  Small four-cylinder engines typically power Budget-friendly small SUVs with some offering turbocharger. Some of these four-cylinder types deliver lackluster performance especially if the SUV is fully loaded. However, most mid-sized SUVs come with a V6 engine that provides an excellent balance of power and fuel economy. Other SUVs come with a V8 engine that delivers an effortless acceleration as well as heavy towing.