How to care for customers after purchase

Every business strives to achieve customer loyalty. After all, it is easier to retain existing customers than to acquire new ones. Due to fierce competition existing in markets such as and basically all other businesses, today, customers don’t have to be loyal. They are presented with plenty of options and information, and they would easily choose a brand that listens to them more. If for some reason a consumer gets a bad experience with a certain product, they will simply switch to a competitor who probably values them more.

When customers purchase from you, the interaction should not end at that point. You should strive to ensure your customers get the best after purchase service, and that you are engaged with them to encourage them to make more subsequent purchases. Here is how to go about it.

Say thank you

That statement seems simple, right? No matter how large a business or brand is, the customer has the right to do business with you, or take it somewhere else. When a customer makes any purchase from you, a sincere thank you should be the first thing to come from your desk. Let your customers know you appreciate their decision to give you business and when done most sincerely, they would be more than willing to do business with you again.

Return and Refund Policy

They say a customer is always right. You need to ensure your customers know that their satisfaction is paramount to the transaction they are making. Ensure that the return of unwanted, broken or non-functioning items is simple and seamless and that it is well received at the nearest shipping store. Offer refunds seamlessly and thank customers for at least trying your product. Ask them to genuinely elaborate what they found to be the problem with the product and be willing to have the issue worked on.

Product care

No one knows a product better than you do. Ensure that the products or services you are selling to your customers are of high quality. You should never attempt to sell anything to a customer that you would not buy yourself. Most of the after purchase problems customer face today are as a result of buying an inferior product. Perform regular checks to ensure the quality of your products and services meet the highest of standards. Have a clear policy in place for checking product quality and functionality.

Product Recommendations

You should ensure you have a functional data analytics at work. When a customer buys a particular product or service, call up a history of other customers who bought similar product and on your site, offer for recommended products that are related with what has been purchased. Take into account which additional products and most frequently bought and list these products along the product that a customer has just bought. When they find value in what you have listed, they are most likely to buy additional product and this will increase your upsells.